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A large outdoor billboard on a street corner shows a smiling man in an orange-saffron turban with a white ornament, saffron clothing, multiple rudraksha malas and a headset microphone, pointing toward the viewer on a red cushion against a gold ornate backdrop. Yellow panels on the left carry Tamil text and portraits of two men in shirts. Below, pedestrians walk past, a seated man in white sits on a blue chair and a bicycle leans against the board. Swamiji (probable) appears on the billboard as a depiction, identified by the printed name and cues of saffron turban, malas and ornate clothing.