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Outdoor groundbreaking at an open field with scrub and brick walls behind. A man in a blue checked shirt and light grey trousers bends forward, digging into freshly turned red earth with a long iron rod. Yellow bricks with marigold-like flowers sit in a row in the foreground. Five men in white and light shirts and trousers stand watching barefoot on the grass, several with hands folded, one older man in white trousers at centre. Shoes are placed at the edge of the frame. A purple logo appears in the upper left corner.