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A street procession moves through a crowded Indian town road lined with shops, signboards and onlookers on balconies. Red flags on tall poles lead the marchers, and a large banner reading Nithyanada Sangha shows portraits of a bearded sannyasi in saffron-orange robes. Several participants in white ritual clothes and white hats walk near the banner, some carrying pink, orange and red decorated umbrellas. Women in white saris with coloured borders and men in white kurta-style clothing follow. A large multi-face poster of smiling men hangs on a building, and an ornate palanquin-style float is visible further back in the procession.