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A dense street procession moves through a crowded Indian town road lined with shops and signboards, including a large blue Birla advertisement. A golden palanquin or decorated float carrying a deity murti is at upper centre, flanked by red flags. In the foreground, a woman in white dhoti-style dress and a red sash carries a banner printed with a portrait and the words Nithyanandaparamashivam, while several white-clad devotees hold up umbrellas in pink, blue and yellow with fringed borders. A man in white with an orange head cloth holds a banner reading Nithyananda Sangha Guadeloupe with a Guadeloupe flag design. Onlookers line the street, and a portrait banner of several smiling men hangs on a building at right.