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A large crowd of devotees, mostly women, sits closely packed on the floor of a tented hall during the Shuddhadvaitam program at Kumbh Mela Ujjain 2016. Many wear white or cream saris with orange, red or gold borders and red sashes, and some wear yellow or orange blouses. Their heads are visible from behind as they face a stage at the far end, where two large golden trishuls stand on either side of a central deity murti framed by red drapes. Two large screens flank the stage, and strings of colourful tassels and hanging lights decorate the ceiling. No individual figure on stage is clearly identifiable as a physical person.