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A photograph of a man in a rust-brown dhoti and shawl with gold-bordered trim, wearing long strands of dark rudraksha beads, a gold ceremonial pendant, and a thick garland of red flowers. He holds a thick rope with one hand and raises the other hand outward, bangles and rings on both wrists, with coconut palms behind him under a bright sky, during a flag hoisting at the start of a Meenakshi Brahmotsavam festival.