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A silver Ford SUV with Karnataka registration KA04MN4444 and a windscreen banner reading NITHYANANDAM drives slowly along a dirt lane under a large red-and-orange patterned cloth canopy strung with small triangular bunting. Crowds of men in white shirts, white dhotis and checked lungis press close on both sides, many raising hands, reaching toward the vehicle or holding up mobile phones to photograph it. Banana plants, palm trees and a simple concrete house with a tin roof frame the scene, with more people gathered in the background. The vehicle's occupants are not clearly visible through the glare.