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A busy sales counter under a white tent at a person Spurana programme in Salem, Tamil Nadu. Several people in white clothes crowd a long table stacked with books, DVDs and framed wooden plaques, plus small brass or gold-toned items. A woman in a white sari with a gold border, a rudraksha mala and a red bindi reaches toward the table while looking at the camera. Other attendees in white shirts and dhotis browse and hold booklets.