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A silver Ford SUV bearing a banner reading "Nithyananda Dhyanapeetam" and a saffron flag on its bonnet drives slowly down a busy street in an Indian town. A yellow bus marked "Murugan Arul" stands to the left, and a woman in a red sari walks past. Men in white shirts and white dhotis, some on motorcycles, crowd the roadway, and a gopuram temple tower rises in the background above shopfronts with Tamil signage. People are present but mostly seen at a distance, and no one is clearly identifiable as a person in the vehicle.