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A crowded street procession moves past a red and white bus marked with the destination board Arulmurugan and a Rose advertisement. Dozens of men in white dhotis and shirts walk in front, several holding long wooden staffs and drums, with a drummer in the foreground beating a large frame drum. Many people carry saffron-orange flags, and onlookers line both sides, including women in saris. Tall billboards with portrait posters, a scaffold tower and wires line the roadside under a hazy sky.