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A black Ford Endeavour SUV with a windscreen banner reading "NITHYANANDAM" moves slowly along a dirt road lined with trees and palms. Women in saris stand at the left holding brass trays with kumkum, flowers and small lamps as the car approaches. Men in white dhotis and shirts, a uniformed police officer in khaki, and a man in a saffron-orange shawl with a rudraksha mala walk beside the car. A bald priest in the foreground with white and red forehead marks and an orange shawl looks on. A sign on the left shows a yellow and blue logo with partial Tamil text, and loudspeakers stand behind the crowd.