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Entrance facade of the Vasagar Thiruvizha 2004 Book Fair in Coimbatore, a long blue banner with pink, orange and yellow lettering over a covered booth lit by fluorescent tubes. On the left, a large painted poster shows two men in white clothing exchanging a framed award, one wearing glasses and white hair. To the right, a pink poster lists Tamil book categories and a 10% discount offer. Several men in white dhotis and shirts stand inside the booth, while a worker in a checked shirt carries a long board in front. A white van and a motorbike are parked at left, and a pair of saffron-clad figures stands near the right entrance.