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A street procession in a Tamil town moves past shops and a yellow-and-white bus. On the left, an ornate wooden ratha/chariot with carved pillars and a green-clad deity murti, garlanded with flowers, is pulled by ropes. Along the road, a large crowd of devotees follows, mostly men in white dhotis and shirts, and women in colourful saris, with several holding orange flags and multicoloured umbrellas. Hoardings reading Just Born and SST Retreading line the street, and parked bicycles and motorcycles sit at the right edge.