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A street procession on a town road in Tamil Nadu at dusk. Several shaved-headed men in saffron-orange dhotis and shawls, with rudraksha and bead malas, walk along the roadside, some with hands extended. A dark Ford SUV with a NITHYANANDAM placard on its windscreen and a white van follow in the traffic. Green and pink shopfronts, palm trees, an auto-rickshaw and motorcycles line the road.