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Outdoors at a residential street in Tamil Nadu, a bare-chested elderly priest in white dhoti with a red sacred thread and a red bead necklace raises a long white flower garland over the head of a man wearing a green leaf garland and a saffron-coloured cloth. Beside them a young man in an orange-saffron dhoti and wrist bands stands with rudraksha beads, and a woman in a blue-and-green sari with a long braid watches. Behind them a dark car bears a white sign reading Nithyanandam, a half-built brick wall and pink houses are visible, and more men in white shirts and saffron clothing stand nearby.